YXE Marketing

Mark Poppen is the founder of YXE Marketing, a firm dedicated to building predictable, data-driven marketing systems for Saskatoon-based businesses. With a background in helping businesses across Canada navigate the complexities of growth, Mark created YXE Marketing to bring this expertise home to the local entrepreneurs who are the backbone of the community. Known for a direct and results-oriented approach, Mark acts as the primary contact and public face of the company, backed by a dedicated team that executes powerful marketing strategies for clients.

The Simple Marketing System That Keeps Saskatoon Service Businesses Booked This Fall

Fall in Saskatoon has a way of speeding everything up. Back-to-school routines are in full swing. Homeowners are booking fall maintenance. Businesses are preparing for winter. And before long, everyone is looking at the calendar wondering where September went. For service businesses and contractors, this can be a valuable season, but only if the right

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Fall Is Coming: A Practical Digital Marketing Plan for Saskatoon Businesses

Late August in Saskatoon has a particular feeling. The evenings are getting shorter, school supplies are showing up in shopping carts, and there’s still just enough summer left to sit outside along the river. For many local businesses, though, this is the quiet before the rush. The Labour Day long weekend is coming up on

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Stop Guessing, Start Growing: A Simple Digital Marketing System for Saskatoon Service Businesses

Running a service business in Saskatoon can feel like a constant balancing act. One week, the phone is busy with quote requests. The next, you’re wondering where the next job will come from. Seasonality, changing customer habits, weather, staffing, and local competition all play a part. A busy stretch around 8th Street or a packed

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From Broadway to Brighton: A Saskatoon Contractor’s Guide to Year-Round Lead Generation

If you’ve spent any time driving a work truck around the Bridge City, you know the rhythm of the seasons all too well. There’s that frantic summer rush where the phone doesn’t stop ringing, the sun is beating down on 8th Street, and you’re juggling three jobs at once. Then, inevitably, the Saskatchewan winter rolls

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Stop Chasing the Next Job: How a Smart Website Turns Saskatoon Browsers Into Booked Clients

We’ve all been there. You’re finishing up a job near River Landing, packing up the truck while checking your phone, hoping that the next lead actually pans out. For many Saskatoon contractors and service providers, business feels like a constant cycle of "feast or famine." One week you’re slammed, and the next you’re driving down

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15 Local SEO Hacks to Dominate the Saskatoon Google Map Pack This Summer

There is nothing quite like summer in the Bridge City. Whether you’re grabbing a cone at Bus Stop Refreshments near the river, watching the fireworks at River Landing on Canada Day, or getting ready for the 8 best days of summer at the Saskatoon EX, the city is buzzing. For local contractors and service businesses,

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Is Your Business Ghosting Google? 5 Reasons Why You’re Not Showing Up in the Saskatoon Map Pack

You’re cruising down 8th Street, maybe grabbing a coffee at a local spot or heading over the Broadway Bridge toward a job site. You pull over, pull out your phone, and search for the very service you provide. And then… nothing. Your competitors are there, sitting pretty in those top three spots on the map:

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10 Reasons Your Saskatoon Business Isn’t Showing Up on Google Maps (And How to Fix It)

You know that feeling when you’re driving across the Broadway Bridge, the sun is hitting the Delta Bessborough just right, and you suddenly realize you need to find a local service, maybe a plumber for that leaky sink or a landscaper to prep the yard for another Saskatchewan summer? What’s the first thing you do?

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Why Your Saskatoon Service Business is Invisible on Google Maps (And How to Fix It)

Have you ever spent a morning driving down 8th Street, seeing truck after truck from your competitors heading to job sites, while your phone stays stubbornly silent? Or maybe you’ve crossed the Broadway Bridge on your way to a quote, only to realize that when you search for your own service: whether it’s plumbing, landscaping,

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10 Reasons Your Saskatoon Business Isn’t Showing Up on Google Maps (And How to Fix It)

You’ve finished a long day of work, maybe grabbed a quick coffee at a local spot on Broadway, and decided to do a quick check. You open your phone, type your service into Google Maps, and… nothing. You see your competitors listed near 8th Street, someone out in Stonebridge, and even that new guy in

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