YXE Marketing | YXE Marketing - Saskatoon's Marketing Agency

YXE Marketing

Mark Poppen is the founder of YXE Marketing, a firm dedicated to building predictable, data-driven marketing systems for Saskatoon-based businesses. With a background in helping businesses across Canada navigate the complexities of growth, Mark created YXE Marketing to bring this expertise home to the local entrepreneurs who are the backbone of the community. Known for a direct and results-oriented approach, Mark acts as the primary contact and public face of the company, backed by a dedicated team that executes powerful marketing strategies for clients.

Local Marketing in 2025: Why Saskatoon Businesses Mix Traditional and Digital Ads for Better Results

Marketing / YXE Marketing / October 2, 2025

Across Saskatoon, smart owners aren’t picking one channel anymore. They’re mixing traditional ads and digital marketing. Together, they work better than either one alone. And it shows. Pair a radio spot with targeted Google ads. Match direct mail with a simple social campaign. You get more attention, stronger name recognition, and more people through the […]

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The Story Behind YXE Marketing

Every business owner in Saskatoon knows the feeling. The excitement of a new project, the hard work of serving clients, and the quiet frustration when growth plateaus. You’ve heard that you need to be “doing marketing,” but it often feels like a guessing game—throwing money at social media ads or blog posts and hoping something